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Sponsorship and Exhibition
 Background Marketing
Plan Sponsorship
and Advertising Opportunities Exhibition
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An Invitation to Sponsor
The 15th World Congress on Medical Law
1 - 5 August 2004
Sydney Convention and Exhibition Centre,
Darling Harbour, Sydney Australia
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Hosted by The World Association for Medical Law and The Australian
College of Legal Medicine
An educational and scientific sponsorship opportunity that appeals
directly to your core market of medical law and legal medicine
decision makers.
Executive Summary
Over five days in August 2004, the 15th World Congress on Medical
Law (WCML) will be staged to promote and share research in medical
law and to discuss and find solutions for related problems in legal
medicine which is a new medical discipline. The Congress is the
showcase of the World Association for Medical Law and is being
organised by the Australian College of Legal Medicine.
Apart from the opportunity to participate and hear the latest development,
ideas and research in this exciting area of healthcare which impacts
on every aspect of its delivery, the Congress will host an international
trade exhibition of the leading companies in the field and an exciting
and unique social program.
The WCML has wide appeal for all participants both in law and medicine
as this is one of the fastest growing areas that affects everyone
from consumers, doctors, lawyers and lawmakers. No aspect of healthcare
escapes the impact of regulation, ethical evaluation and the explosion
of litigation. There is an increasing need to audit what has already
occurred and help map its future direction.
Your company can achieve tangible benefits through sponsorship
of the WCML by:
- Direct access and association with high profile and international
speakers, delegates, exhibitors and VIPs
- The opportunity to access a high net worth audience that is
often difficult to access through traditional above-the-line
media
- Exposure to an estimated 400 people attending the Congress
- Good opportunities to implement cross marketing activities
that will service your customer groups
- Opportunity to influence the decision makers and consumers
- Access to the latest developments that will directly influence
how your company will be regulated in the future
- A large range of signage and advertising opportunities
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There are various levels of sponsorship available to suit
your marketing objectives. We want to help you achieve your
business objectives and service your customer groups. We
can suggest ways in which to integrate your marketing strategies
into your sponsorship so as to promote long term brand loyalty
and preference.
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Background
First held in the early 1970s, the World Congress on Medical Law
has grown in interest and prestige over the last 30 years to become
the premier international congress of its industry.
The World Association for Medical Law (WAML) has an established
international scientific position and encourages the promotion
of research in medical law and the discussion of related problems
with a view to finding solutions in the service of mankind. The
Australian College of Legal Medicine (ACLM) which will host this
Congress for WAML endorses these objectives and is the Australian
peak body in legal medicine. Together they support scientific development
of medicine and deal with issues which affect legislation in the
whole field of health care. WAML and ACLM address bioethical concerns
as well as health law and will have increasing relevance to areas
of therapeutics and delivery of services. The committee has given
a special focus to underprivileged countries, international co-operation
and the role of international companies (such as pharmaceutical
companies and information technology companies) in constructing
the scientific program.
Recent Congresses
2002 Maastricht, The Netherlands
2000 Helsinki, Finland, attendance of 900
1998 Siofok, Hungary, attendance of 800
1996 Sun City, South Africa, attendance of 500
1994 Jerusalem, Israel, attendance of 800
Delegate Profile
The Congress appeals to all participants in the area of health
law and legal medicine and has reference to consumers, doctors,
lawyers and lawmakers. It has particular reference to primary care
physicians and those in the neurosciences (including neurologists,
psychiatrists and neurosurgeons) and reproductive medicine (including
geneticists, obstetricians and gynecologists). Specialist health
professionals and allied health professionals will also be in attendance.
Marketing Plan
A comprehensive marketing strategy has been put together to ensure
the success of the Congress and to maximise the exposure of our
sponsors. Tour Hosts Pty Limited has been appointed as the official
PCO (Professional Conference Organiser). Tour Hosts brings over
28 years experience in the management and promotion of conferences,
exhibitions and special events. The company has an excellent track
record in successfully marketing and managing major conferences
and events, and looks forward to maximizing your benefits of your
sponsorship at WCML.
The WCML will target the following media for publicity of the
Congress:
Campaign Details
Direct Mail Distributed to over 10,000 potential delegates:
1st Announcement - April 2002
Second Announcement / Call for Abstracts / Registration Information
- July 2003
Preliminary Program / Call for Registrations Brochure - February
2004
Print Media Medicine and Law - WAML publication
Norwegian Society of Medical Law Newsletter
Society for Medicine and Law In Israel - Medicine and Law (Heb)
The Journal of Law, Medicine & Ethics
The American Journal of Law & Medicine
American Journal on Bioethics
International Journal Of Legal Medicine
Journal Of Health Politics, Policy And Law
Eubios Journal of Asian and International Bioethics (EJAIB)
Eubios Ethics Institute Newsletter (EEIN)
East African Medical Journal
Central African Journal of Medicine
Biomedical Ethics
British Medical Journal
Bulletin Of Medical Ethics
University of British Columbia - Centre for Applied Ethics Newsletter
The Canadian Bioethics Society Newsletter
Canadian Medical Association Journal
Journal of Medical Ethics
Kennedy Institute of Ethics Journal
Theoretical Medicine and Bioethics
New England Journal of Medicine
The Journal of the American Medical Association
Promotional Posters A2 posters to be printed and on display at
all relevant industry conferences
Internet WCML Congress Website
Pub Med
Bioethics International Calendar
The Human Gemone Project
Medical Ethics
Provincial Health Ethics Network
Meetings Diary European Database Network Ethics In Medicine, Health
Care And Health Professions
Health Law Resource
E-Lists Human Genome Project: Genes & Society:
Impact of New Technologies on Law, Medicine and Policy - May 11-12,
2000
Canadian Bioethics Society:
13th Annual Meeting & Conference, The Fairmont Winnipeg, Winnipeg,
Manitoba October 11 - 14, 2001
Fourth Annual Meeting of the American Society for Bioethics and
Humanities, October 25-28, 2001, Renaissance Nashville Hotel, Nashville,
Tennessee
Public Relations Ambassador Program
Members of the host associations and other national institutions
will be appointed to carry out the following:
- Developing good relations with the association & affiliated
associations in that country;
- Marketing the Congress in their country;
- Obtaining a list of all relevant Congress taking place in their
country between now and October 2004;
- Seeking organisations to sponsor from their country; Public
Relations Promotion at related congresses eg.
- American Bar Association Annual Meeting, Washington, DC - August
8-14, 2002
- 14th World Congress of Medical Law, Maastricht, Netherlands
- August 11 -15, 2002
- American Bar Association Annual Meeting, San Francisco, CA
- August 7-13, 2003
Sponsorship
and Advertising Opportunities
There is a wide range of sponsorship and advertising packages available
to appeal to those organisations who wish to demonstrate their
commitment to the field of medical law.
For detailed information on the sponsorship opportunities available
including costs, package details and booking form, please click
on the Sponsorship Prospectus pdf icon below.
 Download
Sponsorship Prospectus (PDF File, 151Kb)
It is expected that the major packages will be sold very quickly
and therefore we encourage interested parties to contact the Congress
Managers early to discuss the options available.
Exhibition
A three day exhibition and publishers corner will run in conjunction
with the Congress providing a fantastic platform for companies
to showcase their products and services to their target markets.
The exhibition will be held within the Sydney Convention & Exhibition
Centre in the Tumbalong Foyer Area.
For detailed information on the exhibition opportunities available
including costs, package details and booking form, please click
on the Exhibition Prospectus pdf icon below.
Download
Exhibition Prospectus (PDF File, 298Kb)
If you do not have Acrobat Reader, click below to get your free
software that lets you view and print Adobe
Portable Document Format (PDF) files.
Don't miss out!
Interested parties are encouraged to contact the Congress Managers
urgently to ensure booth space
For further information and to develop a package that meets your
needs please contact the Congress Managers:
15th World Congress on Medical Law Managers
GPO Box 128
Sydney NSW 2001
Telephone: +61 2 9248 0862
Fax: +61 2 9248 0894
Email: wcml@tourhosts.com.au
Web: www.tourhosts.com.au/wcml
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